Branding Design

The Hub presents a new visual identity for the Sustainable Tropical Data Centre Testbed (STDCT) as it welcomes its launch event in 2023. In line with the centre's new brand, the Hub designed exhibition collateral and animated the countdown video for the centre's opening. 

For College of Design Engineering (CDE)’s 2023 Open House, the Hub built on the existing identifiers designed for the previous year while introducing a branding refresh according to its new theme: A Kaleidoscope of Futures. Assets are now used across CDE corporate branding and materials for visual consistency, allowing for more effective communication of the range and benefits of studying at CDE. 

NUS Centre of the Arts hosts an annual awards ceremony, the Tan Ean Kiam Arts Awards, which recognises artistic excellence in NUS. The Hub developed a set of event visuals to be adapted for the programme booklet, e-invites, onsite signage and presentation slides.

To celebrate the 50th anniversary of Industrial Systems Engineering and Management (ISEM), the Hub designed the 50th anniversary logo, as well as filming and editing a timeline video to showcase the programme’s long and illustrious growth over the past 50 years.

NUS Cities is a new university-wide, interdisciplinary entity hosted within the College of Design and Engineering with 3 pillars: education, research and advisory service in urban systems and solutions, serving as a network for research centres to come together. In this branding project, the Hub conceptualised and designed the branding suite of NUS Cities, from the identifier to the collaterals used in print and in motion.  

Open House 2022 for the College of Design Engineering (CDE) marks the return of physical open-house campaigns and the start of the merger between the former School of Design and Environment and Faculty of Engineering. For this event, the Hub designed corporate identifiers for the event and its applications on exhibition booths, goodie bags and digital advertisements.